Blog // Affiliate Tips

The Low-Cost Guide to Getting Started in PPC Marketing: Part 2

Written by: Charles Kirkland, Guest Blogger

This is Part 2 of a three-part series. Be sure to read Part 1 first!

Factor 2 – Building a Quality Landing Page

Once you find a profitable offer in the ClickBank Marketplace, you will then need to prepare a quality landing page. In terms of selling products through PPC, landing pages are among the most vital elements, and many methods are used to properly optimize the pages. One of the most successful approaches to making large profits online is by presenting a strong review page along with quality content. Here are some essential points to be mindful of when building your landing pages.

1. Emphasize the benefits of the product for your visitors

Industry studies have shown that a properly sorted list of product advantages can be influential to visitors. When clear benefits are listed, readers feel more encouraged to purchase the product.

2. Use convincing reviews and recommendations on your landing page

Unbiased product evaluations and testimonials provide fantastic possibilities for transforming your visitors into customers. Most people seek out immediate and quick remedies for their problems. Furthermore, they readily trust personal recommendations that don’t seem biased. Therefore, it’s best if you purchase the product you’re reviewing so you can provide an honest assessment.

In the event that you are low on money, simply explore the product in detail and compose a balanced review for your landing page. Some vendors may even give away review copies to affiliates so they can fully understand the product before promoting it.

3. Compare the product with other similar affiliate products

Presenting a comparison between a large number of affiliate products is a wise way to develop an outstanding review landing page. Comparisons easily grab the attention of a visitor and establish confidence. Make sure to compare between 5 to 10 different affiliate products at the same time on the review landing page to avoid any potential confusion or misunderstanding.

4. Focus on your keywords in the landing page

When making your landing page, highlight your top keywords and try to use them in the page title, header and throughout the content.

5. Make it easy to reach the vendor’s website

Since the landing page you are building is aimed at directing visitors to the vendor’s main site, you must guarantee that they are transferred to the vendor’s site without any problems or confusion. An easy transition to the main sales page will increase the percentage of conversions.

Be sure to check back tomorrow for the final installment, where we’ll discuss specific PPC advertising techniques you can use to get the most out of your ad campaigns.

About the Author

You can read about Charles Kirkland and his adventures and misadventures in affiliate marketing at his blog. He also provides free affiliate training and videos for marketers at any level there as well.


  1. Great tips, I look forward to the rest of the training series

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  3. Poppie says:

    Just looking into doing PPC for the first time & it’s very scary!
    Google seems a bit of an “ogre” for a lot of people & it’s becoming an event to master!
    Thanks for this,

  4. Mark Whitham says:

    “Therefore, it’s best if you purchase the product you’re reviewing so you can provide an honest assessment.”

    I would take this statement a step further and say you MUST actually own or use the product you are reviewing (generally speaking) if you are going to write a review on it. To do so otherwise is a serious abuse of editorial professionalism. I know in my industry, affiliates are always doing this and you can easily tell by reading their reviews. They aren’t adding any value to market and pretty much doing a paid promotion, not a review.

  5. Jonathan says:

    Thanks for the article. I think i still have a long way to go to make this work practically on my MMA training site. I must say it’s far more difficult than I thought. Between trying to get traffic in the first place and then actually converting that traffic into clickbank sales. I’m keen to see more details on how to lay out the landing pages.

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