Blog // Strategies for Success

Acquiring Leads: How to Capture Visitors' Email Addresses Before They Leave

Written by: Simon Slade, Guest Blogger

Those of us in the affiliate marketing world work hard to get visitors to our pages, so it’s disappointing when they turn on their heels and walk out without even clicking a HopLink. The disappointment is intensified if you actually paid for the traffic using PPC advertising.

What can you do about this? Is it possible to still get value from visitors who are leaving your site? Do you just let them walk away, or can you still convert them into potential customers without requiring them to buy right then?

A lot of smart Internet marketers realize that every visitor to their site has value, and they maximize that value by realizing that even though not every visitor will hand over money, they can part with something that may prove just as valuable – their email address. Having a list of qualified, opted-in visitors can be very valuable to your marketing efforts, allowing you to re-market to these visitors later (just follow all CAN-SPAM guidelines), and can be a powerful bargaining chip when negotiating joint ventures with other Internet marketers.

Studies indicate that the majority of site visitors leave within 8 seconds of visiting a site. Another significant percentage leaves after reviewing the landing page and deciding the content is either not relevant, or not compelling enough for them. A mere 3% will actually make a purchase, on average. Interestingly enough, though, approximately 30% of visitors will sign up for a newsletter.

If you’re not getting many email addresses from visitors right now, and you’re feeling frustrated by all the traffic just walking away, then I strongly encourage you to try the following methods to improve your signup conversion rate.

  • Popover – A popover is a small overlay containing newsletter signup information that can be set to appear on every visitor’s screen shortly after they arrive at your site. Unlike popups, browser blockers do not affect popovers. They can’t be missed either. They appear in an overlay that sits over the top of the page and can be as detailed as you like, listing the reasons why they should sign up and fields for their name and email address. You can see an example of this on SaleHoo’s main landing page (give it a few seconds to show up). You can style them any way you like and include as much or as little text as you want. To maximize your chances of a signup, make it clear what’s in it for them and make sure the whole process is easy and works smoothly!Testing indicates that delaying the popover for about 20 seconds gives visitors a chance to get familiar with your site so they’ll be more inclined to sign up.
  • Sidebar signup – If you run a WordPress site, then adding a sidebar widget is something you can probably do in your sleep. Signup form code can be pasted into a standard text/HTML widget. With your signup form appearing on every page of your site, it increases the chances of it being seen and capturing an email lead before they exit, regardless of the entrance page.

Give them a reason to give you their email

Asking for an email address outright doesn’t generally work. The novelty of getting emails wore off about 10 years ago, so there needs to be a good reason for someone to part with their email address these days!

The secret to getting a visitor’s email address is to think about what they want. It sounds obvious but it’s often ignored. You get them what they want and they’ll give you what you want. Simple.

Think about what you have of value that you can offer in exchange for an email address.

  • A free eBook
  • A free 7-part mini-course
  • A free trial membership
  • A free SEO report on the visitor’s website (using an SEO tool like Traffic Travis)

Obviously free is a good start, but make it relevant and you’ll be on to a sure thing. For example, if you have a site about dog training, then offer a 7-part course on house training a puppy. Or, if your site is focused on Internet marketing, tempt them with a “Beginners Guide to PPC” eBook.

Give visitors two options: Buy or leave their email address

If you’re only focusing on making sales you’re ignoring around 97% of your visitors. That’s not good business practice. If you put as much effort into capturing email addresses as you do trying to make a sale then you can look forward to a far more successful online business in the future, with an email list that can potentially earn you a lot of extra dollars in the months to come.

Do you try to capture email addresses? What works for you?

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and affiliate tools to both beginning and advanced affiliate marketers. You can follow them on Twitter.

Comments

  1. That was valuable advice, I’ve heard basically the same thing from other top marketers, offer a free ebook on the same topic as the sales page. Thanks!

  2. I’ve been holding off on doing this for far too long. You’re SO right. I’m currently focused too much on traffic… perhaps it’s time to try to increase conversions based on the tips on this article.

    Thanks :)

  3. A.Yussof says:

    Thank you sir for nice articles and tips, as newbie to this affiliate marketing it surely will help me a lots .

  4. Thank you for this great advise, really useful tips. I have started focusing on traffic rather then making a sale and it is already picking up

  5. Thanks for the great training. I had resisted using a pop-up email opt-in form on my blog because they can seem annoying. But if you use it as a reminder to get your free training, then you’re doing them a favor. David

  6. So useful this information, i might have to apply it.

  7. al says:

    Thank you for this great advise

  8. Dome says:

    Thank you, now I learning to promoting my website.

  9. Nabeel says:

    Dear Sir/Madam,

    I wanted to know that why is Clickbank not issuing payments through Payoneer to its affiliates? It is a really great service and its the most convinient method for international customers. I request you to please please start paying through payoneer debit card also.

    Thanks,
    Nabeel.

  10. Bill S. says:

    Greetings;

    Here’s my question: what’s the best way to capture names / e-mails from visitors sent to my pages by way of affiliates? I know I don’t want a name-capture box on my sales page, and I’m using a free report offer on a presales page of my own to capture name info. But how about those visitors coming by way of affiliate links? Any suggestions would be very much appreciated.

    Bill S.

  11. Great information,

    does anyone know where i can get software to create the popover?

    Simon Hilton

  12. Dane says:

    Simon, simply search Google for ‘autoresponder’ or ‘autoresponder software’ and you’ll find what you’re looking for.

  13. Jen says:

    Thanks for posting Simon’s article Beau. This has given us some excellent ideas for a new newsletter we’re preparing to launch!

  14. Fabrizzio says:

    We are preparing to launch and i need to get a code to intergrate to the main page of my website. Like a Sign up box email the people who are visiting the company’s wesite… I just don’t know the right name to the box, in terms of computer talk, so I could research a code. Thank you so much

    • bbb
      Beau Blackwell, ClickBank says:

      Hi Fabrizzio,

      Check out services like Aweber.com or Mailchimp.com. They allow you to generate the code to create those opt-in form boxes, and then you just paste the code on your website where you want it to appear.

  15. Genna says:

    I really like Mailchimp myself. While I have used Aweber I find the functionality and interface to be really top notch with Mailchimp.

  16. dijit says:

    Capturing email addresses is a must. If you’re not doing it you’re leaving tons of money on the table. I’ve used both Aweber and Getresponse for years…never had a problem with either of them.

  17. Victor says:

    I was wondering if anybody had any benchmark email capture rate. I’m going to start measuring email capture rate per visitor (or maybe per visit) but wondered what capture rates are considered good.

    Thanks,
    Victor

    PS, good article.

  18. I was really disturbed by the capturing all the visitors coming to my site. My database is huge and I can not get a chance every time with the manual data acquisition. Now no need to pay to the data enter operator.:D

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